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4min chapter
Understanding Your Customer with Marketing Analytics with Jason Davis, Founder and CEO at Simon Data
The Analytics Edge
The Impact of Generative AI and LLMs on Marketing Analytics
This chapter explores how generative AI and LLMs are shaping the marketing landscape, emphasizing the challenges of data access and the importance of data literacy. It discusses the role of algorithms versus high-quality, utilized data, as well as the evolving nature of customer behavior analysis and the potential of generative AI in enhancing data literacy for business users.
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Discover
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