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15min chapter
Understanding Your Customer with Marketing Analytics with Jason Davis, Founder and CEO at Simon Data
The Analytics Edge
Benefits of Using the Data Warehouse as the Center of Marketing and Customer Data
This chapter discusses the advantages of deploying marketing and customer data directly on top of a data warehouse, including data continuity, reduced latency, and improved security. It explores Snowflake's aggressive migration from on-prem systems to cloud data environments, highlighting the ease of staging data for big customers without sufficient data in their current systems. The chapter also touches on Snowflake's partnerships and its vision of being a data platform for future growth.
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