3min chapter

The Analytics Edge cover image

Understanding Your Customer with Marketing Analytics with Jason Davis, Founder and CEO at Simon Data

The Analytics Edge

CHAPTER

Comparison of Composable CDP and Package CDP

This chapter explores the difference between composable CDPs and package CDPs, highlighting their integration capabilities with cloud data warehouses and enterprise data investments. The hosts also discuss bundled and unbundled solutions, using Salesforce and Reverse Detail as examples.

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