Sounds Like A Cult The Cult of Erewhon
May 27, 2025
This week, Raven-Symoné, renowned for her acting career, and Miranda Pearman-Maday, her podcast co-host, dive into the extravagant world of Erewhon, the celebrity-endorsed health food store. They explore the store's cult-like allure, dissecting its high-priced smoothies and marketing strategies. The discussion touches on the absurdity of food trends, like raw milk smoothies, and the accessibility of wellness culture. With humorous critiques and personal anecdotes, they raise questions about the true cost of health and the societal pressures surrounding it.
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Raven's Nostalgic Erewhon Experience
- Raven-Symoné shared that she has been shopping at Erewhon since childhood when it was uncool and granola-heavy.
- Miranda Pearman-Maday recounted how the hot bar used to taste like cardboard, which made her stop going.
Erewhon's Rebrand is Cultiest
- The cultiest aspect of Erewhon is its rebranding into a trendy, elite store rather than its original identity.
- Their expensive celebrity smoothie marketing typifies this shift to a celebrity-focused wellness cult.
Erewhon's Japanese Macrobiotic Roots
- Erewhon originated from a macrobiotic philosophy rooted in Japan, not from California as many believe.
- Its founder studied Eastern philosophies emphasizing diet's role in harmony and wellness.
