The Cult of Erewhon
Sounds Like A Cult
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The Cult of Erewhon: Wellness or Whimsy?
This chapter critically examines the cult-like appeal of Erewhon and its extravagant health products, exploring the marketing tactics that engage consumers and influencers alike. It also addresses the controversies surrounding wellness trends, like raw milk smoothies, and the complexities of personal health journeys against a backdrop of societal pressures and systemic issues in America. The conversation urges a reflection on health beliefs, the dangers of commodified wellness, and the importance of diverse experiences in navigating personal and communal well-being.
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