Wellness Whims and Brand Banter

Erewhon: the only place where the quest to enlightenment involves dropping $25 on a celebrity smoothie. This week, Amanda and Chelsea dive into the culty glow of Southern California's bougiest grocery store with oh-so special guests Raven-Symoné and Miranda Pearman-Maday (check out their podcast Tea Time with Raven and Miranda)! From raw milk acolytes and mushroom dust disciples to influencer pilgrammages and ragebait-y marketing, this episode features takes spicier than the hot bar's $17 buffalo cauliflower. It all serves to answer the big question: is Erewhon a wellness wonderland, or a greenwashed Gwynethian cult? We drank the activated charcoal to find out...

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SOURCES: 

• The Guardian: ‘Playing Russian roulette with your health’: my encounter with LA’s raw-milk, powdered-meat smoothie by Lois Beckett:  https://www.theguardian.com/food/article/2024/jun/09/raw-milk-powdered-meat-smoothie-erewhon
• Eater: Roaches Like Erewhon Smoothies, Too by Rebecca Roland: https://la.eater.com/2025/4/10/24405640/erewhon-cockroach-bug-infestation-santa-monica-health-department-shutdown

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