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The Cult of Erewhon

Sounds Like A Cult

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Celebrity Culture and Culinary Exclusivity

This chapter examines how Hollywood celebrity culture influences niche food establishments like Erewhon, merging high-quality offerings with a sense of exclusivity. It discusses the impact of social media and celebrity endorsements on consumer perceptions, revealing how Erewhon navigates the balance of luxury and affordability in its marketing strategies.

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