S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis

In this discussion, ShannaRea Dennis, a brand strategist from Toronto and owner of Anticity, delves into the art of rebranding. She explains why businesses might need a rebrand and the significant benefits it brings. Highlights include the critical steps in defining brand attributes before design, the importance of engaging stakeholders, and the emotional connections that can drive customer loyalty. ShannaRea also touches on the revolutionary role of AI in branding while stressing the necessity for human insight. Perfect for anyone looking to refresh their brand!