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JUST Branding
S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis
Jun 5, 2024
In this discussion, ShannaRea Dennis, a brand strategist from Toronto and owner of Anticity, delves into the art of rebranding. She explains why businesses might need a rebrand and the significant benefits it brings. Highlights include the critical steps in defining brand attributes before design, the importance of engaging stakeholders, and the emotional connections that can drive customer loyalty. ShannaRea also touches on the revolutionary role of AI in branding while stressing the necessity for human insight. Perfect for anyone looking to refresh their brand!
57:39
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Quick takeaways
- Rebranding is essentially about reshaping a company's identity and significantly influences customer perception through positive interactions.
- Businesses often pursue rebranding to modernize their image, attract new customers, or respond to competitive pressures and market demands.
Deep dives
The Essence of Rebranding
Rebranding is defined as the process of rethinking and reshaping a company's identity, emphasizing the importance of perception. A brand is ultimately what customers perceive about a business, shaped by their experiences and emotional reactions. Therefore, branding focuses on influencing this perception through positive interactions. Rebranding requires a comprehensive assessment of existing experiences and a strategy to create new emotional connections with customers.
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