S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis
JUST Branding
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Engaging Stakeholders in Rebranding
This chapter explores the critical role of stakeholder involvement in the rebranding process, stressing the need for input from all team members. It discusses measuring rebrand success through customer feedback and emotional connections, while highlighting the importance of public perception in defining a brand's identity.
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