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S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis

JUST Branding

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Navigating Common Pitfalls in Rebranding Strategies

This chapter explores the challenges businesses encounter during rebranding efforts, underscoring the need to understand their target audience. It showcases successful rebranding examples like Barbie, highlighting how relevance and connection to customer loyalty can lead to impactful transformations.

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