Donald Miller on How to Use Story to Clarify Your Brand’s Message

In this book, Donald Miller presents the StoryBrand Framework, a proven system to help businesses effectively communicate with their customers. The framework is based on the seven universal elements of powerful stories, which include identifying the customer's desires, problems, and the role of the guide who provides a plan and calls to action. Miller emphasizes the importance of simplifying brand messages, creating clear and compelling marketing materials, and positioning the brand as a guide rather than a hero. This approach has helped numerous businesses, from small startups to large corporations, to significantly improve their customer engagement and revenue.

In 'Blue Like Jazz,' Donald Miller shares his journey of faith and spirituality in a unique and relatable way. The book is a collection of essays that reflect on various aspects of Christian life, from the author's experiences with church and community to his thoughts on God, faith, and the human condition. Miller's writing is characterized by its honesty, humor, and a willingness to challenge traditional religious narratives.

Published in 1960, 'Psycho-Cybernetics' is a classic in the self-help genre. Maxwell Maltz, a plastic surgeon, developed this book based on his observations of patients whose inner attitudes and feelings remained unchanged despite successful surgery. He introduced the concept of 'self-image' and its profound impact on achieving personal goals. The book combines cognitive behavioral techniques with cybernetic principles to help individuals regulate their self-concept and achieve positive outcomes. Maltz's methods, including visualization, mental rehearsal, and relaxation, have been widely adopted by motivational gurus, sports psychologists, and self-help practitioners. The book emphasizes the importance of a positive self-image and the use of mental imagery to achieve success and happiness.