

The Sales Mindset Shift: How to Grow Current, Dormant, and New Accounts, 466
15 snips May 26, 2025
In this engaging discussion, Mike Fritz, host of the Machine Shop Growth podcast and sales strategist for machine shops, highlights the detrimental 'cashier model' that stunts business growth. He emphasizes the importance of proactive customer engagement and shares tactics to understand current, dormant, and new accounts. By diving into customer psychology, Mike reveals how fostering relationships and unlocking existing account value can drive revenue. Tune in for insights on rekindling dormant clients and enhancing sales strategies!
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Cashier Model Limits Growth
- The cashier model waits passively for orders instead of actively selling and building relationships.
- This model is widely practiced and limits growth by choking the shop's potential.
Visit Customers To Unlock Growth
- Frequently visit current customers and ask how you did, what can improve, and if there are more parts to quote.
- These visits are essential and unlock growth by strengthening relationships and uncovering opportunities.
Tours Reveal Hidden Capabilities
- Some customers didn't know one shop department's capabilities until a tour showed them the full range.
- Tours multiplied business by revealing services customers were unaware the shop offered.