Mike Fritz

In this engaging discussion, Mike Fritz, host of the Machine Shop Growth podcast and sales strategist for machine shops, highlights the detrimental 'cashier model' that stunts business growth. He emphasizes the importance of proactive customer engagement and shares tactics to understand current, dormant, and new accounts. By diving into customer psychology, Mike reveals how fostering relationships and unlocking existing account value can drive revenue. Tune in for insights on rekindling dormant clients and enhancing sales strategies!