Run the Numbers

Inside the $5B Plaid Deal That Never Happened and the Massive Business Model Transition That Did

30 snips
Aug 18, 2025
In this engaging conversation, Jason Pate, Chief Strategy Officer at Plaid, who played a pivotal role in Visa's $5 billion acquisition attempt, shares insider insights on why the deal fell through amidst pandemic pressures and regulatory scrutiny. He discusses Plaid's transformation into a thriving network business that fuels major fintech players. Jason emphasizes the significance of understanding customer P&L, the evolution of data-driven business models, and the art of negotiation, all while weaving in personal anecdotes and lessons from the world of sports.
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INSIGHT

Start In Product To Build Empathy

  • Joining a product role early forces you to listen to customers and understand their P&L.
  • That context accelerates better product and finance decisions across the company.
INSIGHT

Road Versus City Business Metaphor

  • Infrastructure is like a toll road: durable but limited by commoditization and TAM.
  • Networks are city-like: harder to build but scale value as more participants join.
INSIGHT

Scale Unlocks Conversion Value

  • Plaid grew from 1% to over 50% of Americans connected, which boosts conversion for returning users.
  • Returning sessions can yield ~30% higher conversion, creating outsized customer value.
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