The Bottom Line: Ecommerce Tactics for Profitable Growth
Matt Bertulli: The Power of Seeding
Dec 19, 2023
Matt Bertulli, host of the Nine Ops podcast and founder of Lomi and Pila Case, dives into the world of influencer seeding and its impact on marketing. He discusses how gifting products builds trust and drives ad success, while emphasizing the pitfalls of inauthentic content. Bertulli shares insights on creating effective user-generated content and the importance of sustainable business practices, all while navigating the evolving landscape of influencer marketing. Tune in for actionable strategies on scaling your brand and harnessing the power of authenticity!
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Quick takeaways
- The influencer seeding strategy fosters authentic relationships by gifting products without obligations, enhancing genuine consumer experiences and brand loyalty.
- Balancing high-quality content with user-generated content is essential for brands to maintain aspirational image while effectively engaging their target audience.
Deep dives
Massive Influencer Seeding Strategy
The company employs an extensive influencer seeding strategy, sending products to 2,000 to 3,000 influencers each month without any obligations to post. This approach focuses on building organic relationships, allowing influencers to share their genuine experiences with the product, which aligns with the brand's values of meaningful consumerism. The seeding program aims to spread awareness and create brand advocates naturally, leveraging the influencers' networks to promote the unique aspects of the product, such as its compostable nature. By using this no-strings-attached method, the brand fosters excitement and authenticity, ensuring that the content generated resonates well with potential customers.
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