The Bottom Line: Ecommerce Tactics for Profitable Growth Matt Bertulli: The Power of Seeding
Dec 19, 2023
Matt Bertulli, host of the Nine Ops podcast and founder of Lomi and Pila Case, dives into the world of influencer seeding and its impact on marketing. He discusses how gifting products builds trust and drives ad success, while emphasizing the pitfalls of inauthentic content. Bertulli shares insights on creating effective user-generated content and the importance of sustainable business practices, all while navigating the evolving landscape of influencer marketing. Tune in for actionable strategies on scaling your brand and harnessing the power of authenticity!
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Pila Case Origin Story
- Matt Bertulli became involved with Pila Case as the first outside investor, drawn to the unique material and category creation potential.
- He wasn't initially passionate about phone cases but about bringing sustainability to mobile accessories.
UGC Strategy
- Be cautious with a UGC-only approach to advertising, especially for aspirational brands.
- Consider the brand image and target audience when deciding if UGC fits.
Seeding and Paid Media
- Scaling influencer seeding is based more on observed paid media efficiency than direct attribution.
- Increased brand visibility on social media improves ad platform targeting algorithms.