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9min chapter
Matt Bertulli: The Power of Seeding
The Bottom Line
The Impact of Influencer Seeding on Brand Strategy
This chapter explores the role of influencer seeding in enhancing a brand's marketing strategy, contrasting it with traditional paid media approaches. It emphasizes the generation of warmer leads, reduced customer acquisition costs, and the creation of diverse creative content for advertising. Additionally, the discussion covers influencer performance monitoring, budget allocation for seeding, and the evolving dynamics of creative content in response to market changes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode