Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

chevron_right

Donald Miller: The Storytelling Framework Top Brands Use to Crush Marketing Goals | Marketing | E358

Jul 7, 2025

Guest

Donald Miller

Donald Miller, CEO of StoryBrand and bestselling author, shares insights from his journey in mastering storytelling for business. He discusses the StoryBrand framework, emphasizing the importance of positioning the customer as the hero. With the introduction of StoryBrand 2.0, he reveals how AI enhances marketing strategies. Key topics include seven messaging soundbites, overcoming self-doubt, and the power of compelling taglines. Donald also delves into crafting engaging narratives that address customer pain points, ultimately transforming marketing approaches.

01:05:49

forum

Ask episode

web_stories

AI Snips

view_agenda

Chapters

menu_book

Books

auto_awesome

Transcript

info_circle

Episode notes

insights

INSIGHT

Story Drives Survival Attention

The human brain is compelled by stories because they cater to survival instincts.
Position products as survival assets to grab attention and motivate customers effectively.

question_answer

ANECDOTE

Personal Transformation Through Story

Donald Miller transformed his life by applying story rules to his personal journey.
He lost over 200 pounds and built a $100 million business by becoming the hero in his own story.

volunteer_activism

ADVICE

Craft a Controlling Idea

Develop a controlling idea that unifies and filters all your messaging and storytelling.
The controlling idea may or may not become your memorable tagline but guides message clarity and focus.

Get the Snipd Podcast app to discover more snips from this episode

Transformative Storytelling in Business and Life

02:05 • 13min

chevron_right

Updates and Insights: StoryBrand 2.0

15:29 • 10min

chevron_right

Crafting Compelling Messaging

25:06 • 8min

chevron_right

Mastering Sales through Customer Insight

32:40 • 8min

chevron_right

The Power of Taglines and Controlling Ideas in Branding

40:21 • 2min

chevron_right

The Power of Connection: Understanding Loss Aversion in Marketing

42:06 • 3min

chevron_right

Crafting Engaging Marketing Narratives

45:33 • 18min

chevron_right

Harnessing the Power of Story: Transforming Personal and Marketing Narratives

En "StoryBrand", Donald Miller presenta un marco para comunicar de manera efectiva el valor de una marca a través de la narración de historias. El libro se centra en la creación de un mensaje claro y conciso que resuene con el público objetivo, utilizando un modelo de narrativa que involucra al cliente como protagonista de su propia historia. Miller ofrece herramientas y estrategias para construir una marca que conecte emocionalmente con los clientes, generando confianza y lealtad. La obra destaca la importancia de la claridad, la simplicidad y la conexión emocional en la comunicación de marca. Su enfoque práctico y orientado a resultados lo convierte en una lectura valiosa para profesionales del marketing.

Blue Like Jazz

Nonreligious Thoughts on Christian Spirituality

Donald Miller

In 'Blue Like Jazz,' Donald Miller shares his journey of faith and spirituality in a unique and relatable way. The book is a collection of essays that reflect on various aspects of Christian life, from the author's experiences with church and community to his thoughts on God, faith, and the human condition. Miller's writing is characterized by its honesty, humor, and a willingness to challenge traditional religious narratives.

Building A StoryBrand

Clarify Your Message So Customers Will Listen

Donald Miller

In this book, Donald Miller presents the StoryBrand Framework, a proven system to help businesses effectively communicate with their customers. The framework is based on the seven universal elements of powerful stories, which include identifying the customer's desires, problems, and the role of the guide who provides a plan and calls to action. Miller emphasizes the importance of simplifying brand messages, creating clear and compelling marketing materials, and positioning the brand as a guide rather than a hero. This approach has helped numerous businesses, from small startups to large corporations, to significantly improve their customer engagement and revenue.

Donald Miller didn’t set out to build a $100 million marketing empire; he just wanted to master the art of storytelling. While writing memoirs, he uncovered a powerful truth: every great story relies on a hero and a guide. That insight led to the creation of the StoryBrand framework, now used by thousands of businesses to clarify their message and scale. In this episode, Donald returns to unveil StoryBrand 2.0, an AI-powered upgrade of his classic framework. He shares how to position your business in a way customers can’t ignore, using seven messaging soundbites to cut through the noise and transform your marketing, sales, and advertising goals.

In this episode, Hala and Donald will discuss:

(00:00) Introduction

(02:26) The Captivating Power of Storytelling

(04:37) The Birth of StoryBrand and StoryBrand AI

(07:05) How Storytelling Helped Him Build a $100M Business

(12:51) His Daily Routine and Productivity Tips

(14:27) How the StoryBrand Framework Transforms Marketing

(19:12) The 7 Soundbites Entrepreneurs Need to Drive Sales

(31:43) Controlling Ideas vs. Taglines in Marketing

(36:08) Leveraging Stakes for Greater Marketing Impact

(39:49) Crafting Irresistible Story Gaps in Your Communication

(45:38) Analyzing Brand Taglines and Messaging Strategies

Donald Miller is the CEO of StoryBrand, Business Made Simple, and Coach Builder. He is the bestselling author of Building a StoryBrand, How to Grow Your Small Business, and his latest, Building a StoryBrand 2.0. Donald has helped over a million businesses, from scrappy startups to top brands like Chick-fil-A, scale through clear and compelling storytelling. He recently launched StoryBrand AI, a platform that combines his proven framework with artificial intelligence to generate sales marketing assets in minutes.

Sponsored By:

Shopify - Start your $1/month trial at Shopify.com/profiting.

Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING

OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting.

Airbnb - Find a co-host at airbnb.com/host

Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo

Resources Mentioned:

Donald’s Book, Building a StoryBrand 2.0: bit.ly/StoryBrand2_0

Donald’s Book, Blue Like Jazz: bit.ly/Blue_LikeJazz

Donald’s Book, Building a StoryBrand: bit.ly/Building_aStoryBrand

Donald’s Website, StoryBrand AI: storybrand.ai

Donald Miller: Storytelling for Business | E120: bit.ly/Storytelling_Business

Donald Miller: Be Your Own Hero | E153: bit.ly/BYOH-apple

Donald Miller: How To Make Your First Million | 214: bit.ly/MakeFirstMillion-apple

Active Deals - youngandprofiting.com/deals

Key YAP Links

Reviews - ratethispodcast.com/yap

YouTube - youtube.com/c/YoungandProfiting

LinkedIn - linkedin.com/in/htaha/

Instagram - instagram.com/yapwithhala/

Social + Podcast Services: yapmedia.com

Transcripts - youngandprofiting.com/episodes-new

Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Social Media Marketing, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast.

Home Top podcasts Popular guests