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Algorithms Redefine Freedom
- Algorithms change the promise of freedom from internal self-transformation to relief from external toil, especially the burden of choice.
 - This shift redefines freedom as freedom from anxiety of decision-making, differing from enlightenment ideals that emphasize self-knowledge.
 
Algorithms as Opaque Mirrors
- Algorithms create a new kind of knowledge by converting vast data into personalized, opaque knowledge about individuals.
 - This knowledge is reflected back to users as tailored content, shaping their self-perception without transparency or participation.
 
Subjectivity as Dynamic Project
- Subjectivity is a dynamic, political project of self-awareness and transformation, not just a static consciousness.
 - Technologies historically have expanded subjectivity by enabling self-reflection; algorithms threaten this by offering static, predetermined self-images.
 


