Conquering B2B with Just Eat Takeaway's sales and operations approach
Sep 18, 2023
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Guests from Just Eat Takeaway share their journey of bringing the company to Europe, discussing B2B sales complexity, the importance of perseverance, and the power of constructive feedback in driving innovation.
Staying open-minded and curious helps leaders understand underlying questions, leading to better solutions and constructive pushback.
Marketing backgrounds contribute to success in pivoting a B2C business model to B2B by prioritizing customer-centricity and creating an improved customer experience.
Deep dives
Maintaining Open-Mindedness and Curiosity
One of the main insights from the podcast is the importance of staying open-minded and curious. This mindset helps leaders understand the underlying questions and problems behind requests, leading to a deeper understanding. By remaining open and seeking understanding, leaders can come up with the best solutions and provide the necessary pushback when needed. The podcast emphasizes finding a balance between disagreeing too much and agreeing without question, in order to foster a constructive and fruitful relationship.
Bringing Marketing Backgrounds to B2B
Another key point discussed in the podcast is how the marketing backgrounds of the guests have contributed to their success in pivoting a traditionally B2C business model to a B2B focus. Both guests highlight the importance of customer-centricity and making customers happy as essential qualities for go-to-market leaders. The podcast highlights the statistic that businesses prioritizing customer experience have significantly better financial performance. The marketing backgrounds of the guests have allowed them to better understand their customers and create an improved customer experience, ultimately driving revenue growth.
Successful Partnership through Trust and Open Communication
The podcast explores the successful partnership between the guests, emphasizing the importance of trust, open-mindedness, and honesty in their relationship. Both guests highlight the value of their shared marketing backgrounds and entrepreneurial mindset in their collaboration. They also discuss the significance of constructive disagreements and the courage to speak up when they don't agree. Open communication and a trusting environment enable them to challenge each other's ideas, find common ground, and move forward with the best solutions. Their partnership exemplifies the power of effective collaboration in driving business growth and innovation.
What happens when executive leadership and operational teams work together harmoniously? How can a successful duet between these two important roles drive business growth?
Well, it creates a dynamic and efficient working environment. Collaboration and communication become seamless, resulting in increased productivity, effectiveness, and ultimately, business growth.
In this episode, Richard De Veer and Imad Qutob, from Just Eat Takeaway, join us as we explore their journey of bringing Just Eat Takeaway to businesses in Europe, while uncovering the secrets to their thriving partnership. We’ll hear how they navigate the complexities of B2B sales, the importance of perseverance in the face of challenges, and the power of constructive feedback in driving innovation. Let’s dive in.