
Conquering B2B with Just Eat Takeaway's sales and operations approach
Reveal: The Revenue AI Podcast by Gong
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B2B Marketing and Sales Operations
This chapter discusses the shift from B2C to B2B in the internet marketplace industry, including the challenges of expanding brand recognition and securing resources for B2B expansion. They also explore the differences between B2B and B2C sales and operations, highlighting the complexity and touch points required in B2B deals.
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