Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 2min
Dr. Kotler, Welcome to the Marketing Book Podcast
02:14 • 3min
Marketing 4.0 - The Most Authentic Relationship
05:27 • 4min
Connectivity Is the Most Important Game Changer
09:46 • 2min
The Long March Continues - Is High Touch the New Dilemma?
11:56 • 3min
The Human Touch
15:05 • 3min
The Five A's of Brand Awareness
18:08 • 4min
Is Content the New Ad and Tagline?
21:38 • 3min
Latent Anxiety and Desires
25:00 • 3min
The Wow Factor
27:52 • 3min
What Books Have Inspired You?
30:42 • 2min
You Don't Buy a Drill, You Make a Hole
32:58 • 3min
Marketing Book Podcast - The 100th Episode
35:45 • 2min