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100 Marketing 4.0 by Philip Kotler

The Marketing Book Podcast

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Connectivity Is the Most Important Game Changer

We can learn a great deal about a company without them saying anything about themselves. We never think of money as stopping us from connecting with distant friends and even calling companies. The connectivity is something that Facebook was the one to first push. And their idea is that everyone is in principle, you can connect everyone in the world.

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