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Escape Your Limits

Ep 122 - Nick Mitchell: Get the Ultimate Performance from personal trainers

Feb 17, 2020
Nick Mitchell, founder of Ultimate Performance, shares his journey from a career in law and investment banking to becoming a global leader in personal training. He discusses the importance of building a supportive environment for trainers and emphasizes authenticity in a culture focused on results. Nick tackles the challenges of fat shaming versus acceptance, highlighting the need for health awareness. He also explores the role of technology in personal training and the emotional complexities of managing diverse teams globally.
01:33:21

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Nick Mitchell emphasizes the importance of focusing on delivering measurable results rather than merely offering training sessions to enhance client loyalty.
  • Authentic communication and accountability between personal trainers and clients are crucial for achieving better fitness outcomes and ensuring motivation.

Deep dives

Building a Global Personal Training Business

Creating a successful personal training business requires a strategic approach to scalability. Nick Mitchell, the founder of Ultimate Personal Training, emphasizes the importance of selling results rather than simply training sessions. By focusing on outcomes, trainers can better demonstrate the value of their services to clients. This shift in perspective not only enhances client satisfaction but also fosters long-term loyalty, leading to a more sustainable business model.

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