Selling with Love Sell More with Authentic Copy - Brian Cassingena
Jun 23, 2025
In this discussion, Brian Cassingena, known as the "Email Resurrection Guy" and host of Geniuses of Copywriting, shares his expertise in crafting compelling emails that resonate. He highlights how human touch beats AI in persuasive writing and emphasizes authenticity and empathy as core elements of effective copy. Brian also warns against unethical sales tactics while offering practical advice on storytelling to boost email conversions. His journey from eBay to helping brands like Mindvalley showcases the power of genuine connection in marketing.
AI Snips
Chapters
Transcript
Episode notes
Brian's Start in Copywriting
- Brian Cassingena transitioned into copywriting by writing eBay ads after selling physical products himself.
- He found copywriting more profitable and less labor-intensive than shipping products.
AI's Empathy Gap in Copywriting
- AI lacks human empathy and emotional connection needed for persuasive copy.
- Despite sounding smart, AI-generated copy can't truly resonate or make sales today.
Sales Experience Enriches Copywriting
- Brian gained valuable sales experience through various commission-only jobs after job loss.
- This helped him understand customer problems which is essential to persuasive copywriting.