Brian Cassingena

In this discussion, Brian Cassingena, known as the "Email Resurrection Guy" and host of Geniuses of Copywriting, shares his expertise in crafting compelling emails that resonate. He highlights how human touch beats AI in persuasive writing and emphasizes authenticity and empathy as core elements of effective copy. Brian also warns against unethical sales tactics while offering practical advice on storytelling to boost email conversions. His journey from eBay to helping brands like Mindvalley showcases the power of genuine connection in marketing.