The one with LEGO Serious Play - Sirte Pihlaja, CEO & LEGO Serious Play Facilitator E162
Apr 9, 2024
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Sirte Pihlaja, CEO and LEGO Serious Play Facilitator, discusses the importance of creativity in adulthood, the innovative LEGO Serious Play methodology, and the evolving landscape of customer experience in Finland. She shares insights on transitioning from journalism to CX, implementing AI in CX, and upcoming trends in the industry.
Unlock innate creativity by tapping into the childlike creativity within adults.
Utilize Lego Serious Play for innovative customer experience design, enhancing strategic thinking and problem-solving.
Deep dives
Unlocking Creativity in Everyone
Everyone has creativity within them, akin to the creativity of a five-year-old. It is essential to unlock this innate creativity. The speaker highlights that society often suppresses creativity, especially through the education system, leading people to believe they are not creative. Research supports the idea that as people age, their creativity diminishes, but the potential for creativity remains within everyone.
Transition from Journalism to CX
The transition from journalism to customer experience involved embracing digital media and self-service realms. Notably, the speaker's journey from journalism at the Finnish Broadcasting Company to creating internet strategies at Accenture reflected a shift towards technology and innovation. The similarities between journalism and customer experience lie in understanding audience needs and journey mapping, highlighting the underlying creative process in both fields.
Importance of Adult Creativity
Contrary to common perceptions, adults possess creativity that can be nurtured. The societal structure, particularly educational systems, often stifle creativity early on. The speaker references a study by George Land that demonstrates a decline in creativity as individuals age. However, it is crucial to revive and foster the inherent creativity present in every adult, drawing from the boundless creativity seen in children.
Innovative Strategies with Lego Serious Play
Lego Serious Play methodology offers a creative approach to various aspects of customer experience design. Leveraging academic theories and innovative practices, this methodology facilitates strategic thinking and problem-solving. Practical applications include creating customer personas, designing customer journeys, and enhancing overall customer service experiences. Implementing this methodology can lead to increased creativity, innovation, and effective customer-focused strategies.
đ¤đď¸Recover your creativity! âThe one with LEGO Serious Playâ with Sirte Pihlaja, CEO and LEGO Serious Play Facilitator in CX Passport Episode 162đ§ Whatâs in the episode?...