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CX Passport

The one with LEGO Serious Play - Sirte Pihlaja, CEO & LEGO Serious Play Facilitator E162

Apr 9, 2024
Sirte Pihlaja, CEO and LEGO Serious Play Facilitator, discusses the importance of creativity in adulthood, the innovative LEGO Serious Play methodology, and the evolving landscape of customer experience in Finland. She shares insights on transitioning from journalism to CX, implementing AI in CX, and upcoming trends in the industry.
34:17

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Unlock innate creativity by tapping into the childlike creativity within adults.
  • Utilize Lego Serious Play for innovative customer experience design, enhancing strategic thinking and problem-solving.

Deep dives

Unlocking Creativity in Everyone

Everyone has creativity within them, akin to the creativity of a five-year-old. It is essential to unlock this innate creativity. The speaker highlights that society often suppresses creativity, especially through the education system, leading people to believe they are not creative. Research supports the idea that as people age, their creativity diminishes, but the potential for creativity remains within everyone.

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