

CX Passport
Rick Denton
đLove customer experience and love travel? Youâve found the right podcast, a show about creating great customer experience, with a dash of travel talk. đ¤Each episode, weâll talk with our guests about customer experience, travel, and just like the best journeys, explore new directions we never anticipated. Listen here or watch on YouTube youtube.com/@cxpassport đşď¸CX Passport is a podcast that purposely seeks out global Customer Experience voices to hear what's working well in CX, what are their challenges and to hear their Customer Experience stories. In addition, there's always a dash (or more!) of travel talk in each episode.đ§łHosted by Rick Denton, CX Passport will bring Customer Experience and industry leaders to get their best customer experience insights, stories and hear their tales from the road...whether itâs the one less traveled or the one on everyoneâs summer trip list. If you like CX Passport, I have 3 quick requests:â
Subscribe to the CX Passport YouTube channel youtube.com/@cxpassport â
Join other âCX travelersâ with the weekly CX Passport newsletter www.ex4cx.com/signup â
Bring CX Passport Live to your event www.cxpassportlive.comI'm Rick Denton and I believe the best meals are served outside and require a passportMusic: Funk In The Trunk by Shane IversCX Passport is a podcast for customer experience professionals that focuses on the stories, strategies, and solutions needed to create and deliver meaningful customer experiences. It features guests from the world of CX, including executives, consultants, and authors, who discuss their own experiences, tips, and insights. The podcast is designed to help CX professionals learn from each other, stay on top of the latest trends, and develop their own strategies for success.
Episodes
Mentioned books

Nov 4, 2025 ⢠22min
The One With Behavior Driven CX - Candy Kothmann E237 Greatest Hits
What's on your mind? Let CX Passport know...How do you deliver empathy at scale when the stakes are life-changing?In this *Greatest Hits* episode of CX Passport, recorded live in Austin as a CX Passport Live, Candy Kothmann shares what it means to lead a customer experience operation inside a government agency...the Texas Workforce Commission. Originally aired as Episode 207, this conversation opened eyes to the human side of CX in crisis situations. Candyâs team supports Texans during unemployment... moments filled with fear, frustration, and uncertainty...and does it with respect, empathy, and a behavior-based performance model that drives real connection.CHAPTERS 00:00 Respect, compassion, and courtesy 03:50 Building empathy into every call 05:48 Balancing efficiency and humanity 07:47 Turning emotional calls into positive experiences 09:03 Crisis response and wellness checks 11:09 Supporting agents after difficult calls 12:37 First Class Lounge 16:32 Managing complaints in a regulated environment 19:18 Improving what you can control If you like CX Passport, I have 3 quick requests:â
Subscribe to the CX Passport YouTube channel https://www.youtube.com/@cxpassport â
Join other âCX travelersâ with the weekly CX Passport newsletter https://cxpassport.kit.com/signup â
Bring đď¸đŹ CX Passport Live to your event https://www.cxpassportlive.comI'm Rick Denton and I believe the best meals are served outside and require a passport.

Oct 28, 2025 ⢠31min
The One With the Retention Revelation â Daniel Granja Baltazar E236
What's on your mind? Let CX Passport know...Why do so many companies chase new customers when the math clearly proves that retention wins every time? Daniel Granja Baltazar joins from Rotterdam to unpack the âretention revelationâ... how conversion rate optimization (CRO) is really about experience, not just clicks. Danielâs global lens from the Netherlands to Brazil gives a fresh take on blending sales, marketing, and CX into one connected journey.âď¸ 5 First-Class InsightsConversion is the outcome, not the goal. Real CRO success starts with understanding the customerâs experience.Retention beats acquisition. Companies still pour money into getting new customers, while neglecting why current ones leave.Listen before assuming. Numbers reveal whatâs happening... but only talking to customers reveals why.Bridge the silos. Sales, marketing, and customer service thrive when united by shared goals and active communication.Empathy drives everything. The best in sales, marketing, and CX are curious first, persuasive second.đ CHAPTERS00:00 Welcome to Rotterdam1:40 CRO vs CX: Whatâs the real difference?4:24 The retention revelation7:08 Why companies ignore their dataâs advice10:27 Rewarding existing customers12:33 Global differences in customer culture15:08 First Class Lounge18:09 The watchmaker side hustle19:34 The Wolf of Wall Street myth of sales21:27 Empathy as the CX superpower22:56 Breaking the silos25:44 How qualitative insights drive smarter decisions28:33 Talk to your customers... or youâre doing it wrongđ Guest LinksLinkedIn: https://www.linkedin.com/in/dgbaltazar/ Watch store: https://uniqwatchmods.nl/đ§ Listen / Watch / SubscribeListen: https://www.cxpassport.com Watch: https://www.youtube.com/@cxpassport Subscribe to the newsletter for CX insights... your weekly excuse to ghost Slack for 10 minutes: https://cxpassport.kit.com/signupI'm Rick Denton and I believe the best meals are served outside and require a passport.Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation. The opinions expressed by guests are solely theirs and do not necessarily represent the views or positions of the host(s).

Oct 21, 2025 ⢠28min
The One Where Construction Becomes CX â Alyssa Staats E235
What's on your mind? Let CX Passport know...How can construction and customer experience possibly connect? Alyssa Staats shows us exactly how. From hard hats to HVAC, Alyssa reveals how CX shows up in the most unexpected corners of the AEC world (architecture, engineering, and construction). Itâs not just about blueprints and budgets... itâs about people, relationships, and trust.5 Insights from Alyssa Staats⢠CX isnât just external... winning the internal customer first builds trust that flows to the client.⢠Safety isnât compliance... itâs culture. When people feel protected, they deliver better work.⢠In an industry built on specs and codes, experience becomes the real differentiator.⢠The Design Assist model brings collaboration early... design and construction working together for smoother CX.⢠Making your team the hero turns technical experts into brand storytellers.CHAPTERS00:00 Intro01:20 From marketing to construction CX03:00 Winning the internal customer05:10 Turning safety into company culture08:40 Customers notice when crews care11:30 Overcoming resistance to safety culture14:20 First Class Lounge â Norway, Japan, and sunscreen18:40 Bringing humanity to construction relationships20:40 Delivering CX through collaboration22:10 Design Assist and why it matters25:15 Speaking the language of the field27:30 How to connect marketing and field teams28:10 Where to find AlyssaGuest LinksAlyssa Staats on LinkedIn: https://www.linkedin.com/in/alyssafs/Society of Marketing Professional Services: https://www.smps.org/âď¸ Explore MoreNewsletter: https://www.cxpassport.kit.com/signupI'm Rick Denton and I believe the best meals are served outside and require a passport.Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation. The opinions expressed by guests are solely theirs and do not necessarily represent the views or positions of the host(s).

Oct 14, 2025 ⢠27min
The One With The Training Clothing - Jannecke Drangert-Hveding E234
What's on your mind? Let CX Passport know...Customer experience isnât about buzzwords or awards...itâs about creating real value.In this episode, Jannecke Drangert-Hveding joins from Norway to challenge the CX world on what truly matters. From digital transformation to Nordic trust, from humble leadership to the balance of human and tech...she brings the hard questions and the honest answers.What youâll hear in this episode:Why CX isnât an âindustryâ but a way to solve real customer problemsHow Nordic cultures shape digital adoption...and where human interaction must remainThe role of trust in public and private sector experiencesWhy humility and alignment beat frameworks and job titlesThe future of CX as an integrated business strategy, not a bolt-on teamCHAPTERS 00:00 Intro & guest welcome 01:17 Should CX teams even exist? 04:30 Trade-offs and humility in CX leadership 05:41 Nordic culture, digital adoption, and saving time 07:30 Finding the right balance of digital and human 09:37 Why Nordic governments succeed with digital trust 13:25 CX without formal CX teams 17:56 First Class Lounge 22:07 CX as âtraining clothingâ...action matters 25:04 The integrated future of CX 26:19 Where to find JanneckeGuest Links Website: https://customerc.no LinkedIn: https://www.linkedin.com/in/janneckedrangerthveding/Listen / Watch / Subscribe Listen: https://www.cxpassport.com Watch: https://www.youtube.com/@cxpassport Newsletter: https://cxpassport.kit.com/signupI'm Rick Denton and I believe the best meals are served outside and require a passport.Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation. The opinions expressed by guests are solely theirs and do not necessarily represent the views or positions of the host(s).

Oct 7, 2025 ⢠31min
The One With Brazilian CX Trust - Cami Ferreira E233
What's on your mind? Let CX Passport know...Trust may be Brazilâs CX superpower... but thatâs just the start. Cami Ferreira brings more than culture insights. She brings a finance-first perspective that helps CX leaders finally speak the language of the boardroom. She shares how failures are fuel for better CX, why Brazilâs âComplain Hereâ platform changes accountability, and what it takes to transform a contact center into a profit center. Oh, and we still find time to talk coxinha, brigadeiro, and why salad remains a childhood trauma.What youâll discover in this episode:Trust in Brazil as a competitive advantage that accelerates decisionsHow âComplain Hereâ created accountability and changed company reputationsWhy CX leaders need to stop sounding like toddlers and start speaking financeA 3-pillar framework for turning contact centers into growth enginesThe First Class Lounge: stars in Chile, cruises in Alaska, coxinha, brigadeiro... and no salads allowedCHAPTERS 00:00 Intro to Cami Ferreira 02:28 Brazilian culture, trust, and CX 05:26 Complaints in Brazil: Reclame Aqui 10:54 Finance as CXâs secret weapon 18:25 First Class Lounge 24:24 Learning from failures in CX 27:16 Turning contact centers into profit centers 29:28 Guest links & wrap-upGuest Links LinkedIn: https://www.linkedin.com/in/camilaferreiraglobal/ Long Live CX Book: https://amzn.to/4gEgOsv (affiliate link)Listen / Watch / Subscribe Listen: https://www.cxpassport.com Watch: https://www.youtube.com/@cxpassport Newsletter: https://cxpassport.kit.com/signupI'm Rick Denton and I believe the best meals are served outside and require a passport.Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation.

Sep 30, 2025 ⢠31min
The One Where We Hitch Our Wagon â Helge Tennø E232
What's on your mind? Let CX Passport know...How can a small CX team make a big impact inside a giant organization? CX Passport guest Helge Tennø says the answer is simple... hitch your wagon to something bigger.In this episode, Helge challenges CX from every angle. He questions whether âcustomerâ is even the right word, brings anthropology into business, and shows how CX gains influence when human needs and business needs overlap. Youâll also hear about his love for ultra running, his dream of exploring Bangkok, and the pasta dish he cannot stop cooking.What youâll hear in this episode:Why anthropology belongs in CX strategyThe danger of reducing humans to just âcustomersâBusiness design and the overlap of human and company needsWhy you might want to stop saying âCXâ altogetherHow to move from engagement metrics to real learning and valueCHAPTERS 00:00 Welcome to Norway 01:34 Change workshops and the human at the center 03:32 Anthropology and ethnography in CX 06:25 Business design explained 10:10 Why sometimes you should stop saying âCXâ 13:11 Is CX ripe for disruption? 14:55 From customer centric to system centric 16:10 First Class Lounge 20:13 Why tech transformations fail without the human 22:48 Hitch it to something bigger 25:01 Closing the gap between what vs. why 29:40 Where to find HelgeGuest Links LinkedIn: https://www.linkedin.com/in/helgetenno/ Medium: https://everythingnewisdangerous.medium.com/Want more CX Passport?...Newsletter: https://cxpassport.kit.com/signupI'm Rick Denton and I believe the best meals are served outside and require a passport.Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation.

Sep 16, 2025 ⢠31min
The One With the Brussels Sprout Resolve â Mike Kendall E231
What's on your mind? Let CX Passport know...Some call it doom and gloom for CX. Others say itâs just evolving. But Mike Kendall isnât giving up on customer experience... heâs rethinking it.From his early days helping define CX at Capital One to leading strategy at big brands and now advising through The Customer Lab, Mike brings a perspective forged by real-world change... and a drummer's rhythm.And yes, youâll want to hear the story of playing a 2000-year-old castle in Spain.5 first-class insights:Why CX sometimes feels like the uncool cousin of Product... and how to fix thatHow to create cross-functional trust without needing formal authorityWhatâs really behind âCX is deadâ chatterThe art of knowing your C-suiteâs secret agendaA fresh way to think about CXâs role in driving shareholder, employee and customer valueCHAPTERS 00:00 Internal empathy... not just customer empathy 01:15 CX + product tension: why those teams drift apart 03:00 Technology gap and its role in CXâs âidentity crisisâ 06:00 Finding your value in a product-driven world 08:50 Building trust across silos 11:00 Speaking the language of results 13:30 Mission over title... create value and then get the title 18:35 First Class Lounge â travel, paella, and brussels sprout rebellion 23:40 Is CX dead... or just evolving? 26:00 The C-suite pendulum: shareholder, employee, customer 27:30 Advice for early CX careers 29:30 Learn more about MikeGuest link: https://www.thecustomerlab.com/đ§ Subscribe at https://cxpassport.com đĽ Watch at https://www.youtube.com/@CXPassport đŹ Subscribe: https://cxpassport.kit.com/signupI'm Rick Denton and I believe the best meals are served outside and require a passport.Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation.

Sep 9, 2025 ⢠36min
The One With the Future of Customer Experience - Bill Staikos E230 Greatest Hits
What's on your mind? Let CX Passport know...What will customer experience actually look like five years from now?In this *Greatest Hits* episode of CX Passport, Bill Staikos lays out a compelling, grounded vision for the future of customer experience. A seasoned CX executive, advisor, podcaster, and soon-to-be author, Bill combines practical wisdom with future-ready thinking.Originally released as Episode 155, this conversation stood out for its clarity on how CX needs to evolve â moving beyond survey teams and jargon to delivering business-aligned results. Bill breaks down how technology, human-centered design, and executive-level strategy must come together in todayâs rapidly changing landscape.CHAPTERS 00:00 CX is a toolkit, not a strategy 04:14 Automation and AI in the CX future 06:00 The four personas of a modern CXO 10:01 AI vs hype: whatâs real? 16:33 CXâs reckoning in 2023 19:12 Will CX go the way of Six Sigma? 20:41 First Class Lounge 26:42 Change management that actually works 31:16 How to start: know the business strategyEpisode resources: Connect with Bill Staikos on LinkedIn: https://www.linkedin.com/in/billstaikos Explore Be Customer Led podcast: https://www.becustomerled.comIf you like CX Passport, I have 3 quick requests:â
Subscribe to the CX Passport YouTube channel https://www.youtube.com/@cxpassport â
Join other âCX travelersâ with the weekly CX Passport newsletter https://cxpassport.kit.com/signup â
Bring đď¸đŹ CX Passport Live to your event https://www.cxpassportlive.comI'm Rick Denton and I believe the best meals are served outside and require a passport.

Sep 2, 2025 ⢠30min
The One With Theater, Hedge Funds, and Guest Journeys â Tori Signorelli E229
What's on your mind? Let CX Passport know...From the theater to hedge funds to Alaska Airlines... Tori Signorelliâs path to CX isnât typical. And thatâs exactly what makes her perspective matter.Early in her role at Alaska Airlines, Toriâs fresh eyes are helping evolve the guest journey without losing the human touch. This episode is full of practical, honest CX wisdom... plus a few tasty travel moments.Whatâs in the episode?Why âhealthy businesses are not stillâCX orchestration over ownershipVisibility as a survival skill for CX teamsHow global living built deep empathyWhy beautiful design still needs gritty executionCHAPTERS 00:00 Healthy businesses aren't still 01:02 Immersing in airline CX as a newcomer 05:13 âDo no harmâ⌠CX during operational change 08:54 Aligning guest experience with business metrics 11:02 From theater to hedge funds: Toriâs unique CX foundation 15:37 Global living and building global empathy 18:51 First Class Lounge 23:20 Service design isnât just blueprints 25:38 CX must be visible to be valuableGuest Linkshttps://www.torisignorelli.com/Want more from CX Passport? đ§ Listen to every episode at https://www.cxpassport.comWatch the conversation unfold đş Full video episodes at https://www.youtube.com/@cxpassportGet the weekly CX Passport newsletter đŹ Sign up at https://cxpassport.kit.com/signupI'm Rick Denton and I believe the best meals are served outside and require a passport.

Aug 26, 2025 ⢠34min
The One With CX the Customer Would Pay For - Karyn Furstman E228 Greatest Hits
What's on your mind? Let CX Passport know...Would your customer actually *pay* for the experience youâve designed?In this *Greatest Hits* episode of CX Passport, Karyn Furstman brings 30+ years of CX and operations expertise to the mic. With a background at brands like Washington Mutual, Safeco, Bank of America, and JPMorgan Chase, Karyn knows how to link customer experience to tangible business results.Originally aired as Episode 203, this conversation stuck with listeners for its clarity on leadership alignment, Lean methodology, and the reality of CX influence, even without a seat at the C-suite table.CHAPTERS 00:00 The customer would pay for it 02:12 Lean and CX in harmony 05:25 CX belongs in operations 08:57 Avoiding the âinitiative trapâ 11:55 CX influence without formal authority 16:42 Orchestrating CX with or without a team 19:52 First Class Lounge 24:09 Tying CX to financial outcomes 27:16 Make the CFO your best friend 29:58 Why Karyn launched her consulting businessEpisode resources: Connect with Karyn Furstman on LinkedIn: https://www.linkedin.com/in/karynfurstman Learn more about Customers First: https://www.customersfirst.comIf you like CX Passport, I have 3 quick requests:â
Subscribe to the CX Passport YouTube channel https://www.youtube.com/@cxpassport â
Join other âCX travelersâ with the weekly CX Passport newsletter https://cxpassport.kit.com/signup â
Bring đď¸đŹ CX Passport Live to your event https://www.cxpassportlive.comI'm Rick Denton and I believe the best meals are served outside and require a passport.


