The one with LEGO Serious Play - Sirte Pihlaja, CEO & LEGO Serious Play Facilitator E162
CX Passport
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Unlocking Creativity: From Childhood to Business
Exploring the decline of creativity in adulthood compared to childhood due to societal influences and emphasizing the importance of fostering creativity in business and customer experience. The chapter discusses the Lego Serious Play methodology, its origins, and its application in generating innovative ideas, especially citing its impact on Lego Group's transformation. Anecdotes showcase how individuals from various professions have found unexpected value and engagement in activities like LEGO Serious Play workshops, even in non-traditional creative roles.
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