Win local customers with craveworthy marketing with Gregg Majewski
Mar 27, 2024
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Gregg Majewski, CEO of Craveworthy Brands, shares strategies for local growth and customer loyalty in the restaurant industry. Topics: sampling products, reaching local businesses, customer feedback integration, unique value propositions, community partnerships. Emphasizes hands-on leadership and consistent customer service.
Sampling food to potential customers can significantly impact business growth.
Listening to customer feedback and engaging authentically can build brand loyalty.
Deep dives
Importance of Customer Interaction for Restaurant Success
Building a successful restaurant isn't just about the quality of the food but also about how you engage with your customers. By personally interacting with customers, showing them how dedicated you are, and sampling your products, you can create lasting impressions that keep them coming back. This personalized approach, as seen in examples like sampling sandwiches to passersby and engaging with customers during events, can set your restaurant apart in a competitive market.
Value of Sampling and Local Marketing for Restaurants
Sampling your food to potential customers, even though it may involve a cost, can have a significant impact on growing your business. By giving away samples and engaging with local businesses and communities through initiatives like office deliveries and local events, you can attract more customers and build a loyal base. Implementing local marketing strategies, such as target grids for sampling and regular interactions with businesses in the area, can help establish your restaurant as a go-to choice for consumers.
The Significance of Customer Feedback and Genuine Brand Engagement
Listening to customer feedback and understanding their preferences is crucial for staying relevant and competitive in the restaurant industry. By actively seeking customer input, testing various approaches like messaging, discounts, and services, and engaging with customers through authentic and genuine interactions, you can build brand loyalty and attract repeat business. Creating sincere and relatable content on social media platforms, sharing real stories, and showcasing behind-the-scenes processes can help connect with customers on a personal level and differentiate your brand in a crowded market.
Social Responsibility and Building Community Engagement
Demonstrating social responsibility and community engagement can enhance your brand's reputation and foster customer loyalty. Partnering with organizations like the Organization for Autism Research and supporting meaningful causes can not only benefit those in need but also create a positive image for your restaurant. By investing in community-based initiatives, offering unique promotions tied to social causes, and sharing stories that resonate with customers, you can strengthen your brand's connection with the local community and stand out in the competitive restaurant landscape.
In this insightful episode of the Local Marketing Lab, Gregg Majewski, CEO of Craveworthy Brands, shares his expertise and invaluable lessons from over 25 years in the restaurant industry. To make your brand memorable, Gregg unveils powerful strategies that have proven instrumental in driving local growth and customer loyalty.
Here are some topics discussed in the episode around craveworthy marketing:
Sample your product and get it into customers’ hands
Strategies for consistently reaching local businesses and households
Listen to customer feedback and incorporate their preferences into your offering
Identify and community your brand’s unique value proposition
Ways to embed your brand in the community with partnerships and events
Resources
Connect with Gregg Majewski on LinkedIn.
Check out Craveworthy Brands and some of their amazing restaurant brands.