The Digiday Podcast A gloomy ad outlook, Apple’s ATT troubles, bot blind sports and Dotdash Meredith’s Lindsay Van Kirk on D/Cipher’s OpenAI assist
8 snips
Apr 1, 2025 Delve into the gloomy ad market outlook, where economic trends spark turmoil for advertisers. Discover Apple’s App Tracking Transparency troubles and the rising costs that challenge marketing budgets. Explore the world of digital advertising, focusing on bot traffic and ad placement. Hear how OpenAI enhances contextual ad targeting with innovative tools. Uncover consumer behavior patterns through first-party data, linking kitchen content to teen dating insights. Finally, see how AI and data integration boost engagement strategies.
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Intent Targeting
- Dotdash Meredith's Decipher uses "intent targeting" rather than just contextual targeting.
- It analyzes user engagement and behavior across their 40 brands to predict future consumer actions.
Parenting and Chocolate
- Readers of parenting articles on Dotdash Meredith sites also frequently viewed chocolate dessert recipes.
- This correlation reveals potential insights into consumer behavior and mindset.
OpenAI Deal
- Dotdash Meredith's deal with OpenAI included content licensing, source attribution in ChatGPT, and enhancing Decipher.
- The advertising component of the deal, related to Decipher, wasn't initially widely publicized.