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The Digiday Podcast
A gloomy ad outlook, Apple’s ATT troubles, bot blind sports and Dotdash Meredith’s Lindsay Van Kirk on D/Cipher’s OpenAI assist
Apr 1, 2025
Delve into the gloomy ad market outlook, where economic trends spark turmoil for advertisers. Discover Apple’s App Tracking Transparency troubles and the rising costs that challenge marketing budgets. Explore the world of digital advertising, focusing on bot traffic and ad placement. Hear how OpenAI enhances contextual ad targeting with innovative tools. Uncover consumer behavior patterns through first-party data, linking kitchen content to teen dating insights. Finally, see how AI and data integration boost engagement strategies.
45:39
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Quick takeaways
- The podcast highlights the gloomy ad market outlook, revealing advertisers' hesitance in spending amid macroeconomic uncertainties and revised revenue forecasts.
- It discusses how Dotdash Meredith's D/Cipher employs OpenAI to enhance contextual ad targeting by leveraging first-party data and language models for deeper consumer insights.
Deep dives
Impact of Macroeconomic Trends on Ad Revenue
Concerns about macroeconomic headwinds have resurfaced as advertisers exhibit hesitance in committing to large expenditures. Recent reports indicate that Magna, part of Interpublic Group, revised its ad revenue forecast for the year downward, although it still predicts growth. Issues such as tariffs impacting consumer prices contribute to this uncertainty, leading to a cautious approach from advertisers about spending. Additionally, some publishers have reported weaker-than-usual performance in the first quarter of 2025, indicating that overall market conditions are influencing ad commitments.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode