Navigating Challenges in Digital Advertising

This chapter explores the complexities of digital advertising, particularly the issues around ad placements next to inappropriate content and the impact of bot traffic. It highlights the innovative use of OpenAI's technology in developing a contextual ad targeting tool, Decipher, that enhances engagement and targeting strategies. The discussion emphasizes the importance of understanding consumer behavior and leveraging advanced language models to improve ad effectiveness in various contexts, including parenting-related content.