A gloomy ad outlook, Apple’s ATT troubles, bot blind sports and Dotdash Meredith’s Lindsay Van Kirk on D/Cipher’s OpenAI assist
The Digiday Podcast
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Uncovering Consumer Patterns Through Data Insights
This chapter explores how first-party data can reveal consumer behavior patterns by connecting disparate content types. An example involving kitchen content and teen dating articles highlights the influence of parental motivations in purchasing decisions and innovative advertising strategies.
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