Music Tectonics Shaking Up Music Consumption with the Cinema
Mar 19, 2025
Evan Saxon, former President of International Distribution at Abramorama, shares how cinema amplifies artists' reach and revenue. He discusses strategic partnerships between music and film, showcasing successful projects with Pearl Jam and Melanie Martinez. Listeners learn how theaters can boost music marketing through communal experiences, and explore innovative strategies in the attention economy that enhance audience engagement and promote unique events. Saxon emphasizes the untapped potential for collaboration between artists and the film industry.
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Cinema Amplifies Music Marketing
- Cinema acts as a powerful marketing partner amplifying artist reach far beyond existing social spheres.
- Cinemas create communal events that multiply marketing effects through fan social sharing without digital ad spend.
Pearl Jam Album Premiere in Cinemas
- Pearl Jam premiered their album Dark Matter in 45 countries and 900 cinemas creating a communal album listening experience.
- Fans experienced the album first in cinemas with enhanced sound, repurposing cinemas for music events.
Green Day's Film and Tour Synergy
- Green Day's documentary Turn It Around toured cinemas alongside their tour, promoting tour dates pre/post shows.
- The film stayed in cinemas for 6 months and expanded audiences beyond tour markets, boosting ticket sales and engagement.