Evan Saxon

Evan Saxon, former President of International Distribution at Abramorama, shares how cinema amplifies artists' reach and revenue. He discusses strategic partnerships between music and film, showcasing successful projects with Pearl Jam and Melanie Martinez. Listeners learn how theaters can boost music marketing through communal experiences, and explore innovative strategies in the attention economy that enhance audience engagement and promote unique events. Saxon emphasizes the untapped potential for collaboration between artists and the film industry.