Shaking Up Music Consumption with the Cinema
Music Tectonics
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Innovative Music Promotion through Film
This chapter highlights creative strategies for music promotion and event creation, focusing on a notable project with Duran Duran at the Dolby Theater. It discusses the integration of music releases with cinema experiences, showcasing successful examples like Melanie Martinez's 'K through 12.' The conversation emphasizes the potential for artists and theaters to collaborate on unique events, enhancing audience engagement and promoting long-term growth in the music industry.
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