The Art of Selling Online Courses

$500,000+ Revenue By Giving Away A Free Course - with Julio Tarraf & Bruno Nogueira

Mar 28, 2024

Former McKinsey & Bain consultants turned founders Julio Tarraf & Bruno Nogueira share insights on acing case interviews and coaching methods. They discuss offering free courses to attract clients, optimizing email sequences for sales, providing complete passes for problem-solving, setting up time-limited offers, and debating Instagram vs webinars for sales.

56:15

Episode guests

Julio Tarraf

Bruno Nogueira

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Crafting Cases moved from case interview coaching to online courses for revenue growth.

Crafting Cases innovates with portfolio building, exploring entrepreneurship, and software ventures.

Crafting Cases strategizes audience engagement via Instagram, webinars, bundles, and installment options.

Deep dives

Starting a Business Venture Together

The hosts, Giulio and Bruno, share their journey of starting Crafting Cases together, transitioning from case interview coaching to creating online courses with a significant email list and revenue.

Importance of One-on-One Teaching Before Creating a Course

01:30

Utilizing Structured Marketing for Enhanced Sales

02:01

Introduction

2min

Navigating Consulting Job Interviews Through Coaching and Courses

18min

Optimizing Email Sequences for Course Sales

17min

Enhancing Learning with Complete Pass for Immediate Problem-Solving

2min

Setting up Time-Limited Offers for Increased Conversions

2min

Optimizing Course Pricing Strategies

5min

Debating Instagram vs Webinars for Course Sales

5min

Building a Course Portfolio for Future Ambitions

6min

Send us a text

Welcome to "The Art of Selling Online Courses" podcast! Today's guests are Julio Tarraf & Bruno Nogueira founders of Crafting Cases. Former consultants from the prestigious firms of McKinsey and Bain, they have dedicated themselves to mentoring candidates on acing their case interviews.

Bruno and Julio have encountered a wide range of queries and concerns from candidates, from the complexities of structuring cases to the nuances of developing a keen business sense. They've felt the frustrations and challenges first hand, having navigated their own journeys into management consulting, with Bruno securing offers from both Bain and McKinsey on his second attempt, after initial rejections.

What sets them apart is their approach to coaching, focusing on teaching candidates to think, communicate, and solve problems just like a real consultant. With a track record of helping their clients achieve a higher than 50% offer rate, Bruno and Julio have refined their methods and techniques to not only prepare candidates for the interviews but to ensure they stand out.

Julio & Bruno's Website: https://www.groundcontrol.film/

If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/

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The Art of Selling Online Courses

$500,000+ Revenue By Giving Away A Free Course - with Julio Tarraf & Bruno Nogueira

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Starting a Business Venture Together

Target Audience and Problem-Solving

Transition to Courses from Coaching

Portfolio Development and Future Goals

Marketing Strategies and Tools

Future Expansion and Diversification

Importance of One-on-One Teaching Before Creating a Course

Utilizing Structured Marketing for Enhanced Sales

Remember Everything You Learn from Podcasts