$500,000+ Revenue By Giving Away A Free Course - with Julio Tarraf & Bruno Nogueira
Mar 28, 2024
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Former McKinsey & Bain consultants turned founders Julio Tarraf & Bruno Nogueira share insights on acing case interviews and coaching methods. They discuss offering free courses to attract clients, optimizing email sequences for sales, providing complete passes for problem-solving, setting up time-limited offers, and debating Instagram vs webinars for sales.
Crafting Cases moved from case interview coaching to online courses for revenue growth.
Crafting Cases innovates with portfolio building, exploring entrepreneurship, and software ventures.
Crafting Cases strategizes audience engagement via Instagram, webinars, bundles, and installment options.
Deep dives
Starting a Business Venture Together
The hosts, Giulio and Bruno, share their journey of starting Crafting Cases together, transitioning from case interview coaching to creating online courses with a significant email list and revenue.
Target Audience and Problem-Solving
Crafting Cases caters to individuals aiming for consulting jobs at top firms like McKinsey, Bain, and BCG, helping them prepare for case study interviews, a crucial part of the recruitment process.
Transition to Courses from Coaching
Initially starting as case interview coaches, Giulio and Bruno pivoted into creating courses after realizing the demand and scalability benefits, shaping a unique methodology for their coaching sessions.
Portfolio Development and Future Goals
Crafting Cases' approach involves building a portfolio of courses with evergreen content, aiming to double the business while using it as a platform to explore other ventures like entrepreneurship and software businesses.
Marketing Strategies and Tools
Exploration of utilizing Instagram for audience engagement and potential offers, consideration of webinars for sales conversions, strategizing course bundles and installment options with a focus on audience needs.
Future Expansion and Diversification
Discussions around future plans include expanding beginner courses, revamping existing courses, language-specific content creation, and potential foray into entrepreneurship and software business ventures.
Welcome to "The Art of Selling Online Courses" podcast! Today's guests are Julio Tarraf & Bruno Nogueira founders of Crafting Cases. Former consultants from the prestigious firms of McKinsey and Bain, they have dedicated themselves to mentoring candidates on acing their case interviews.
Bruno and Julio have encountered a wide range of queries and concerns from candidates, from the complexities of structuring cases to the nuances of developing a keen business sense. They've felt the frustrations and challenges first hand, having navigated their own journeys into management consulting, with Bruno securing offers from both Bain and McKinsey on his second attempt, after initial rejections.
What sets them apart is their approach to coaching, focusing on teaching candidates to think, communicate, and solve problems just like a real consultant. With a track record of helping their clients achieve a higher than 50% offer rate, Bruno and Julio have refined their methods and techniques to not only prepare candidates for the interviews but to ensure they stand out.