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Navigating Consulting Job Interviews Through Coaching and Courses
The chapter explores the journey of transitioning from consulting jobs to starting a business focused on coaching candidates for consulting firms like McKinsey. It details the lead generation approach, decision-making process to focus on course creation, and the evolution from one-on-one coaching to group sessions. The chapter highlights the success of their business through word of mouth marketing and offering free courses to attract individuals preparing for consulting job interviews.