Shopify Masters
The Recipe for Launching Your Second Product
Mar 27, 2025
Michelle Jimenez-Meggiato and Andrea Meggiato, co-founders of Incredifulls, dive into the exciting process of launching their Breakfast Cups, expanding beyond their popular Pizza Cupcakes. They discuss the importance of market feedback in product development and the challenges of scaling while maintaining quality. The duo shares insights on partnering with major retailers and the thrill of their participation in Expo West, where their new offerings were enthusiastically received. They also reflect on the strategic decisions made during their growth journey and the transformative impact of appearing on Shark Tank.
32:35
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Quick takeaways
- Rebranding to Incredifulls allowed the founders to diversify their product offerings and clarify their market positioning beyond pizza.
- Engaging with customers and conducting early market tests enabled the founders to identify demand for new products like breakfast cups.
Deep dives
The Journey from Concept to Product
The idea for the pizza cupcake emerged organically during a couple's first date, where they combined culinary skills from Italian heritage with popular American convenience foods. Their experimentation and sharing with friends and family led to positive feedback, validating their idea before entering the market. This grassroots approach highlights the significance of early testing and customer engagement for aspiring entrepreneurs. By observing what resonated with their audience, they successfully transformed a personal experience into a unique product.
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