Shopify Masters The Recipe for Launching Your Second Product
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Mar 27, 2025 Michelle Jimenez-Meggiato and Andrea Meggiato, co-founders of Incredifulls, dive into the exciting process of launching their Breakfast Cups, expanding beyond their popular Pizza Cupcakes. They discuss the importance of market feedback in product development and the challenges of scaling while maintaining quality. The duo shares insights on partnering with major retailers and the thrill of their participation in Expo West, where their new offerings were enthusiastically received. They also reflect on the strategic decisions made during their growth journey and the transformative impact of appearing on Shark Tank.
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Validate Your Idea
- Test your product with a wider audience to gauge its resonance.
- Real-world feedback helps validate your idea and identify potential improvements.
First Date Inspiration
- The idea for Pizza Cupcakes started organically on the founders' first date, where they made pizza together.
- This led to bringing their creations to parties, where they received positive feedback, validating the product's potential.
Expansion Inspiration
- Customers' requests for different occasions, like breakfast, inspired the creation of Breakfast Cups.
- This expansion aimed to combine American convenience with Italian quality, using their signature dough.