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Michelle Jimenez-Meggiato
Co-founder of Incredifulls, a food company known for its Pizza Cupcakes. Shares insights on product launches, rebranding, and scaling a food business.
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Mar 27, 2025
• 33min
The Recipe for Launching Your Second Product
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Michelle Jimenez-Meggiato and Andrea Meggiato, co-founders of Incredifulls, dive into the exciting process of launching their Breakfast Cups, expanding beyond their popular Pizza Cupcakes. They discuss the importance of market feedback in product development and the challenges of scaling while maintaining quality. The duo shares insights on partnering with major retailers and the thrill of their participation in Expo West, where their new offerings were enthusiastically received. They also reflect on the strategic decisions made during their growth journey and the transformative impact of appearing on Shark Tank.
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