Season 3, Episode 24: Understanding the Roblox creator ecosystem (with Joe Ferencz)

My guest in this week's episode of the Mobile Dev Memo podcast is Joe Ferencz, the CEO and founder of Gamefam, a metaverse game developer that operates the largest portfolio of titles on Roblox. Among other things, Joe and I discuss:

• The degree to which the Roblox creator ecosystem has been professionalized;
• The enterprise tools that Roblox makes available to creators;
• Roblox's developer economics and revenue share terms, how they compare to those offered on other platforms, and whether they are likely to change in the near-term future;
• Roblox's new consumer-facing advertising platform and how it has changed the Roblox ecosystem;
• How large brands approach the development of Roblox experiences;
• How Roblox creators approach user acquisition for their experiences.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.