My guest in this week's episode of the Mobile Dev Memo podcast is Joe Ferencz, the CEO and founder of Gamefam, a metaverse game developer that operates the largest portfolio of titles on Roblox. Among other things, Joe and I discuss:
- The degree to which the Roblox creator ecosystem has been professionalized;
- The enterprise tools that Roblox makes available to creators;
- Roblox's developer economics and revenue share terms, how they compare to those offered on other platforms, and whether they are likely to change in the near-term future;
- Roblox's new consumer-facing advertising platform and how it has changed the Roblox ecosystem;
- How large brands approach the development of Roblox experiences;
- How Roblox creators approach user acquisition for their experiences.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
