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Season 3, Episode 24: Understanding the Roblox creator ecosystem (with Joe Ferencz)
Mobile Dev Memo Podcast
Navigating Brand Strategies in the Roblox Ecosystem
This chapter explores the shifting marketing strategies brands utilize within the Roblox ecosystem, comparing continuous engagement to event-driven promotions. It addresses how luxury brands like Gucci are targeting Roblox's younger audience and highlights cultural differences in brand interaction, particularly through examples from Tokyo.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode