Peter Lohmann's Podcast From 500 to 2,300 Doors: Joni Wolfswinkel’s Property Management Journey
Sep 4, 2025
Joni Wolfswinkel, owner of two Real Property Management franchises and founder of True Work Logistics, shares her inspiring journey in property management. She discusses scaling her businesses from 500 to over 2,300 doors and the advantages of acquisitions over organic growth. Joni opens up about the challenges of balancing work and family life, including the reality of working with a spouse. She also emphasizes the importance of teaching the next generation about financial responsibility, making her insights both practical and motivational for aspiring entrepreneurs.
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Delegate To Scale Faster
- Let go of ego and stop trying to do everything yourself to scale your business.
- Hire the right people and focus on hiring and onboarding to unlock growth.
From Pre-Foreclosure To Franchises
- Joni and her husband started in real estate investing and shifted into franchised property management after 2008.
- They now run two franchises and a remote staffing agency called True Work Logistics.
Use Remote Teams To Break Plateaus
- Use remote team members to reduce payroll and scale beyond the founder's capacity.
- Build systems to hire and integrate RTMs so you can free the founder for higher-level work.
