In this episode of Peter Lohmann’s Podcast, I’m joined by Joni Wolfswinkel - owner of two Real Property Management franchises (2,300+ doors) and founder of True Work Logistics, a global talent placement agency.
Episode Chapters:
- 00:00 – Intro
- 02:22 – Joni’s background & career in property management
- 07:30 – Launching a global talent placement agency
- 13:26 – Overcoming business plateaus
- 15:10 – Property management goals
- 16:02 – Sponsor: Crane
- 17:27 – Acquisition strategies in PM
- 18:26 – On the PM conference circuit
- 19:36 – Industry observations over the past year
- 23:38 – Owning & running a plumbing company
- 27:00 – Personal vision & goals beyond business
- 28:47 – The reality of working with your spouse
- 31:30 – Sponsor: AppFolio
- 33:10 – Content creation & branding
- 40:36 – Where Joni’s focus is today
- 47:38 – Teaching kids about wealth
Joni walks us through her journey from knocking on pre-foreclosure doors to scaling multiple businesses. We dig into the plateaus every PM entrepreneur hits, what it takes to break through 500–1,000 doors, and why acquisitions often beat organic growth. She also shares lessons from running a plumbing company (spoiler: never again), the reality of working with your spouse, and how she’s shifted focus toward family, vision, and building generational wealth.
If you’re a property management operator or entrepreneur thinking about scaling, hiring globally, or balancing work with family, you’ll find Joni’s story both practical and inspiring.
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