The Smart Passive Income Online Business and Blogging Podcast SPI 779: Building a Brand that Other Brands Want to Work With — with Justin Moore
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Apr 24, 2024 Justin Moore, Founder of Creator Wizard, discusses building brand partnerships with win-win deals, networking, case studies, and success stories. Topics also include sponsorship strategy, relationship building, mastermind groups, and the value of sharing personal stories in marketing.
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Memorable Sponsorship Storytelling
- Pat Flynn cleverly integrated a meat thermometer into his keynote talk by calling it a 'narwhal meat thermometer.'
- This creative storytelling made the product memorable and engaging for his audience.
Win-Win-Win Sponsorships
- Effective sponsorships must create a win-win-win scenario benefiting creator, brand, and audience.
- Often the audience’s objections are overlooked, reducing sponsorship effectiveness.
Survey Audience for Sponsorships
- Survey your audience to understand their needs, interests, and brands they love.
- Use these insights to craft targeted sponsorship pitches that unlock new partnership opportunities.