Modern Retail Rundown: Olipop now valued at $1.85B, Poppi's Super Bowl marketing backlash & January retail layoffs

Olipop has secured a whopping $50 million in funding, boosting its valuation to $1.85 billion, marking a significant rise in the non-alcoholic beverage sector. Meanwhile, Poppi faced backlash over its Super Bowl marketing strategy involving vending machines. The conversation shifts to the job cuts in retail, highlighting a challenging landscape for employment amid economic shifts. Additionally, the discussion touches on consumer perceptions of influencer marketing and controversies within the gut health industry.