Modern Retail Rundown: Olipop now valued at $1.85B, Poppi's Super Bowl marketing backlash & January retail layoffs
The Modern Retail Podcast
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The Rise of Olipop: A New Era for Non-Alcoholic Beverages
This chapter explores the explosive growth of Olipop, a non-alcoholic beverage brand that has quickly become the leading choice in the U.S. with impressive sales and broad appeal, particularly among Gen Z. The discussion includes insights on market trends, health factors, and distribution strategies that contribute to its remarkable success since 2018.
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