Modern Retail Rundown: Olipop now valued at $1.85B, Poppi's Super Bowl marketing backlash & January retail layoffs
The Modern Retail Podcast
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Beverage Branding and Influencer Backlash
This chapter explores the challenges faced by a beverage startup following a controversial Super Bowl marketing campaign that received criticism for its perceived wastefulness. It also discusses the nuances of influencer marketing, addressing the disparity in audience perceptions between influencers and average consumers.
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