Audience 1st
When We Connect in Meaningful Ways, We Create Active Defenders | Ryan Cloutier
Mar 24, 2022
Ryan Cloutier, President of SecurityStudio, champions genuine relationships over profit-driven motives in the cybersecurity realm. He emphasizes that engaged employees are essential to defense strategies, challenging misleading industry tactics. Ryan discusses the importance of relatable marketing that resonates personally while addressing frustration with aggressive vendor practices. He advocates for transparency, ethical interactions, and genuine client relationships, encouraging a cultural shift towards meaningful engagement in business and cybersecurity.
39:19
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Quick takeaways
- Prioritizing protection over profits fosters trust and loyalty, leading to sustainable success in the tech industry.
- Building authentic relationships through meaningful conversations enhances engagement and helps marketers effectively connect with their audience.
Deep dives
The Importance of Protection Over Profits
Focusing on protection rather than solely on profits is crucial in the tech industry. Organizations that prioritize safeguarding their audience and clients can expect to build trust and loyalty, which ultimately leads to long-term success. This mindset involves understanding the stress that many professionals face and seeking to alleviate it rather than adding to it. Marketers should shift their approach to emphasize genuine protection and support, as this strategy will yield greater returns in the long run.
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