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When We Connect in Meaningful Ways, We Create Active Defenders | Ryan Cloutier

Audience 1st

CHAPTER

Cultivating Authentic Client Relationships

This chapter examines the vital connection between employee and customer centricity in marketing strategies. It underscores the importance of tailored messaging and the need for educational engagement rather than aggressive selling. Through contrasting vendor experiences, it advocates for authentic interactions and relationship-building as keys to successful business engagements.

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